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It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities Vic Beasley Jr Authentic Jersey , or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?


Most interactive marketing types Takkarist McKinley Authentic Jersey , whether they are agencies working forwith clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-?-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the UsenetNewsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.


Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:




your direct competitors via the top tier Search Engines (Google, AltaVista Calvin Ridley Authentic Jersey , Excite, AOLNetFind, HotBot, Netscape, Magellan, Lycos Julio Jones Authentic Jersey , Web Crawler)


how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)


what's your link popularity (number of links pointing back to a web site) andor


how many UsenetNewsgroup posts are being made about your company, products or services




UsenetNewsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor's products or services; "UsenetNewsgroup mining" certainly works well for United, IBM, Microsoft and many other corporations.


These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand Deion Sanders Authentic Jersey , andor use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site).


But, be forewarned, if you don't use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And Womens Qadree Ollison Jersey , most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age!


Essential Information Regarding Abnormal Weight Loss. The normal thing people try to do is lose some weight, however there are some people who experience abnormal weight loss, which is very worrying. The reasons for this can vary, with some being rather serious and others not so much. But Womens John Cominsky Jersey , should you experience a big drop in weight that’s unexpected, you need to have a word with your doctor. In this article we will be taking a good look at why abnormal weight loss can come about and what treatments there are.


Those that are depressed may have abnormal weight loss. This is usually a case of a person having a lack of appetite due to their depressed state. Some people will even lack the energy to cook a meal let alone eat it. Depression has many other forms including feeling exhausted all of the time or worrying too much about simple things. Being depressed is like any other illness, complete with symptoms and potentially negative outcomes that can affect friends and family. Always keep your eye out for friends or family that lose a lot of weight because they are probably not taking care of themselves because they are depressed. A treatment for depression does exist but you must seek medical attention to get it handled. Involuntarily weight loss is usually what we mean when we refer to abnormal weight loss, but there are people out there who go on extreme diets that really means they fit into this category. Diets that are extremely low in calories can cause unnatural and very unhealthy amounts of weight loss in a short period of time. You will find it near impossible to stick to any diet that makes you feel hungry most of the time without suffering from bad side effects. Every day your body requires a specific number of calories, including protein, carbohydrates and fats. While it may be a good idea to cut back on calories if you’re trying to lose weight Womens Kendall Sheffield Jersey , reducing your caloric intake too much is not natural or healthy.


As soon as you have figured out the reason for the unusual loss of weight, you can at that time take the necessary steps to keep it in check. This will, of course, depend on the particular situation, and if there’s a physical illness this will have to be addressed. By eating the proper foods, you can regain some of the pounds you inadvertently lost. If you’re on a special diet to add a few pounds Womens Kaleb McGary Jersey , you are actually allowed to bend the fundamentals of dieting. The most recommended foods for healthy weight gain are dairy products with a whole milk base, carbohydrates and healthy fats. It is imperative that you eat a balanced diet staying away from junk as much as possible. Untreated dairy foods, whole grains and nuts are all great resources to get good calories. Finding the cause of abnormal weight loss is very important if you, or anyone you know, is experiencing it. If the reason is medical, treating the issue will usuall. Cheap Jerseys Cheap Jerseys China Cheap Jerseys China Cheap NCAA Jerseys From China Cheap New NBA Jerseys Cheap Soccer Jerseys Online Cheap NCAA College Jerseys Wholesale Jerseys Free Shipping Wholesale Jerseys From China Wholesale Jerseys Free Shipping
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